Wednesday , October 20 2021

Business Spotlight On: Sweetpea & Willow

If you are a regular interior blog reader, you may have come across the name Sweetpea & Willow before. The owner of the furniture and accessories boutique, Jacquie, runs the award-winning Sweetpea & Willow blog ‘Willow’s Wardrobe,’ alongside running the business with her husband Matt. Even though I’d often perused all the beautiful products Sweetpea & Willow sell online, I’d never actually visited their much talked about showroom. When Jacquie invited me down to have a proper look at all their products on display last week, I was so not prepared for what I saw when I visited!

As I walked into the industrial unit in West London I was literally transported onto the pages of an interiors magazine. Carefully curated, glamorous pieces chosen by Jacquie and Matt were displayed with such care and attention to detail. Furniture and homeware were styled to perfection in room sets that range from dark glamour and eccentric elegance to ‘tasteful glitz’ (and I live in Essex, so I definitely know what is not tasteful glitz!) But don’t take my word for it – here are some of the pictures that I took on my visit:

There are a lot of interiors companies out there wanting you to purchase their pieces, and when you hand over a large chunk of your money for a new sofa, bed or armchair, I always expect a business to be grateful and give me great service in return. But how many of us can recall eagerly waiting to accept a furniture delivery, only to be told that they are not going to deliver past the front step? Or, if something isn’t right, waiting days for a return phonecall or email? One of the reasons that I want to sing praise for Sweetpea & Willow, as well as the ah-ma-zing products, is that the passion and dedication Jacquie and Matt have for the business is awe-inspiring. The whole team that they employ is like a family (at the event I attended all the delivery drivers and the rest of the team were given the day off and invited to join in). 

If you want to check out Sweetpea & Willow yourself, their showroom is is located at 15, The Metro Centre, St John’s Rd, Isleworth TW7 6NJ. I’m sure Jacquie, pictured below, will make you very welcome!

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